Valve Hype: The Long Game

Companies have different ways of generating hype. From the dregs of astro-turfing to the apex of ARGs, there are entire industries dedicated to stirring interest in a product and spreading a social media net as far as possible. Valve is in the lucky position of owning a number of long-standing franchises that have years and years of development time invested into them almost entirely in-house, and this lets them splurge on the most niche level of hype: the hidden foreshadowing. Whether intentionally or for testing/convenience’s sake, Valve has a number of  cases where they’ve added something into a game that seems innocuous… [Continue Reading]

Read more