On Hype

Gamers have a love/hate relationship with hype. It fuels our soul, keeps us looking to the future and fills our minds with the tantalizing possibilities foreshadowed by either a PR Department or just the words of our online comrades. Sometimes the final product fizzles in the sun, sometimes it handles itself well enough but doesn’t meet hype, and on rare occasion it can exceed everyone’s expectations. But is too much hype a good thing? From a developer’s perspective, it makes sense to try and drum up as much excitement over a product as possible. Your goal is to get people… [Continue Reading]

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